As part of his company’s efforts to develop a treatment for Alzheimer’s disease, Memory Health CEO Edward Shehab is convinced that prevention is the best approach. Shehab talked about the company’s strategy for developing treatments for neurodegenerative conditions and the company’s outlook, in response to emailed questions.

Why did you start this company?
I watched a lifetime of shared memories evaporate in front of me. That was the painful realization I had following a pleasant conversation with my mother one day in 2018. She was in the final stages of Alzheimer’s disease and as we had lunch, I realized she didn’t recognize me. She was treating me like a stranger.
Her diagnosis led me to research the progressive degenerative brain disorder, which results in cognitive problems and changes in personality and behavior, in an attempt to protect others from living the same heart-breaking scenario I had experienced.

Once the disease becomes symptomatic, it is considered incurable and irreversible. Prevention is the key to fighting it. It’s never too early to take care of your brain, but it can be too late before you know it.

During my journey in researching Alzheimer’s and the ways to minimize and slow the disease, I learned about Memory Health, an all-natural, premium nootropic and cognitive enhancer. The brain supplement is the culmination of 20+ years of research and development and was tested in clinical trials on brains in a variety of conditions (young, old, healthy and those ravaged by Alzheimer’s) with the test results published in the scientific Journal of Alzheimer’s Disease. All patients involved in the trial showed positive results with use of the supplement. Today, Memory Health is the only supplement to receive an official United States patent for the prevention and treatment of neurodegenerative disease [Alzheimer’s disease and dementia] in humans.

I was so impressed with what I discovered about Memory Health and the science
backing it that my children, my wife and I all use it — I even bought part of the
Birmingham, Michigan-based company. This provides a platform to fulfill my mission of saving others from coping with the terrible disease and by getting it into the hands of as many people as possible.

I regret my mother didn’t have access to Memory Health before she became ill and wonder how differently the outcome might have been for her and our family if she had begun taking the supplements about four years prior to her diagnosis.
If I can help people avoid incredibly painful moments like my own experience with my mother, I’m committed to doing so.

Edward Shehab

What need are you seeking to address in healthcare?
Currently, a lot of families are waiting for a “silver bullet” for Alzheimer’s treatment but it simply doesn’t exist yet. However, that doesn’t mean we shouldn’t all be striving for better brain health and better quality of life, protecting our brains against possible current and future degeneration. Memory Health is that solution, for providing our brains with the necessary nutrition to minimize the risk of brain disease and memory loss.

What does your product do? How does it work?
Memory Health is the only brain health supplement tested in clinical trials and supported with peer group analysis and reviews to support its claims. The affordable and high-quality supplement is used by those experiencing brain fog from menopause or chemotherapy, patients with chronic traumatic encephalopathy (CTE), Alzheimer’s disease and/or dementia. It is also taken by some as a preventative measure, to keep their brains protected from degeneration. It was developed by leading scientists studying the role of nutrition for brain health for 20+ years and has been tested on both healthy and diseased brains, which both showed improvement in memory, cognitive function, mental health and overall brain health.

Memory Health’s patented formula consists of all-natural ingredients that can cross the blood brain barrier and get straight to your brain to do the most good, nourishing your brain directly. These key ingredients are Omega-3s, Carotenoids and Natural Vitamin E.

Memory Health’s high-quality DHA and EPA Omega-3s are vital nutrients for
maintaining healthy brain function and have been linked to healthy aging throughout life, including pregnancy and early life. They are also used to fight inflammation in the brain.

The carotenoids in Memory Health’s formula are Lutein, Zeaxanthin and Meso-
Zeaxanthin. These powerful plant-based nutrients can be found in leafy greens like spinach, kale and broccoli, and act as potent antioxidants to neutralize free radicals and reduce oxidative stress on the brain. These powerful compounds also support the brain by reducing inflammation.

Memory Health’s Natural Vitamin E, also known as D-Alpha Tocopherol, is a vital
nutrient for good health, particularly brain health, because of its powerful antioxidant properties.

Each of these ingredients has been proven on its own support brain health. But what makes Memory Health’s formula so special, is that working together, they’ve been proven to improve cognition. Memory Health’s formula is all-natural, and its ingredients can be found in a healthy diet, so there are no side effects and no known interactions with other medications.

Is this your first healthcare startup? What’s your background in healthcare?
This is my first healthcare startup, which came about as a result of the experience with my mother and her Alzheimer’s disease diagnosis. Originally, I worked in the banking industry, where I was an executive officer and treasurer of a local bank. Eventually though, I wanted to expand my horizons entrepreneurially. So, after the sale of the bank, I took a risk and became the co-founder of Titan Global Oil Services of Birmingham, a global supplier of oil and well service personnel. So, I have a lot of leadership and entrepreneurial experience.

When my mother became sick, I needed to do something. I had a new purpose with which to direct my entrepreneurial spirit. Once I discovered Memory Health, I knew I had to get it into as many people’s hands as possible. Even though I’m successful in my other endeavors, I spend my personal time and resources as Memory Health’s managing partner and doing everything I can to prevent other families having to go through what my family did.

What is your company’s business model?
Memory Health operates as an ecommerce company, selling from business to
consumer. The supplement sells on the Memory Health website and on Amazon, with a subscription option available.

Who is your customer?
Memory Health is a product for everyone at every age and every level of health who is looking to properly provide their brain with the proper nutrition. The problem is that even with a healthy diet, we can’t get the amount of nutrients necessary to support proper brain health. According to USDA data, just one bowl of spinach in 1953 had the same nutritional value as more than 43 bowls of spinach today and each of us need supplementation to fill that gap.

Memory Health is especially helpful to those looking to prevent Alzheimer’s disease and dementia, due to it running in the family. It is also an impactful option for CTE sufferers, for pregnant and menopausal women, and anyone suffering from brain fog due to chemotherapy, illness or aging.

How do you generate revenue?
Memory Health generates revenue through the sale of the Memory Health supplement on our website, on Amazon and through select health shops and doctors’ offices. We like to say that Memory Health sells Memory Health, because the majority of our sales are made through recommendations by a family member, a friend or a doctor. Once people feel the brain boost that Memory Health provides, they’re eager to share the good news.

Do you have clinical validation for your product?
Four clinical trials have validated the fact that Memory Health improves the brain health of both healthy and diseased brains of all ages. The results of one of these studies were published in the scientific Journal of Alzheimer’s Disease, which referred to Memory Health as a “glimmer of hope” in the fight against the disease.

In addition, Memory Health has received three treatment patents for the prevention and treatment of neurodegenerative disease from the United States, United Kingdom and Ireland. In fact, it is the only supplement of its kind to receive this treatment patent in the United States. You can find the clinical trials and patents here.

Memory Health has received a Supplement Certification, assuring customers that
the ingredients listed on the bottle are what they are really taking, that those ingredients won’t degrade before the listed expiration date and that customers are getting what they’re paying for.

Photo: wildpixel, Getty Images

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