digital strategy
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Hospitals Should Take A Page Out of Amazon’s Digital Engagement Playbook, Argues Providence Digital Chief
In order for health systems to “not be commoditized fully,” they need to collect data to know their patients’ behaviors better and build stronger relationships with them, argued Sara Vaezy, Providence’s chief strategy and digital officer. Consumer brands like Amazon have been doing this for years so they can deliver personalized experiences to their users, and it’s time hospitals take a page out of their playbook, she said.
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Advice to hospitals from digital health expert: Don’t start with bright shiny object
Eric Langshur, CEO of Avia, wants to help hospitals create a business case, get executive buy-in, and determine how the project will be scaled, as well as the organizational changes that should happen to accommodate the new tech.
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Payer’s Place: Dawn Maroney
Dawn Maroney, President, Markets of Alignment Health and CEO of Alignment Health Plan, to discuss how they are using technology to provide better service and care to consumers.