Amazon Prime
-
Hospitals Should Take A Page Out of Amazon’s Digital Engagement Playbook, Argues Providence Digital Chief
In order for health systems to “not be commoditized fully,” they need to collect data to know their patients’ behaviors better and build stronger relationships with them, argued Sara Vaezy, Providence’s chief strategy and digital officer. Consumer brands like Amazon have been doing this for years so they can deliver personalized experiences to their users, and it’s time hospitals take a page out of their playbook, she said.
-
CVS CarePass membership program goes national
The company initially piloted CarePass in the Boston Area and said the program was able to drive a 15 to 20 percent increase in customer purchases while also appealing to a wider array of customers.
-
Payer’s Place: Dawn Maroney
Dawn Maroney, President, Markets of Alignment Health and CEO of Alignment Health Plan, to discuss how they are using technology to provide better service and care to consumers.