Social Media
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Cosgrove’s busy week includes anti-vax column linked to Cleveland Clinic
When he wasn’t taking part in high-powered panel at the StartUp Health Festival in San Francisco or getting a shout-out from President-elect Donald Trump during Trump’s Wednesday news conference, Dr. Toby Cosgrove was in serious damage-control mode back home.
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HealthSparq seeks ‘idiotic’ stories with #WhatTheHealthCare campaign
The campaign’s business objective is to put HealthSparq at the forefront of the patient engagement discussion and provide “a brand lift,” said Burt Rosen, vice president and chief marketing officer for the company.
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Payer’s Place: Dawn Maroney
Dawn Maroney, President, Markets of Alignment Health and CEO of Alignment Health Plan, to discuss how they are using technology to provide better service and care to consumers.
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Targeted Facebook ads slash recruitment costs for Michael J. Fox Foundation
The average cost of recruiting a trial subject via the targeted Facebook ads was $35, 96 percent less than the $800-per-person average through other means for the Michael J. Fox Foundation study.
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Microsoft to buy LinkedIn for $26.2B, healthcare wonders what the future holds
So what does that mean for healthcare? Probably not much in the near term, but there could be some interesting ideas coming in the future.
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Crowdsourced surgical video library GIBLIB launches
The videos are not peer-reviewed before posting. Instead, GIBLIB is relying on the collective wisdom of physicians to determine which videos to prominently feature.
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Hospital social media manager accentuates the positive, but doesn’t ignore the negative
Texas Children’s Hospital’s 13 social media channels include six different Facebook pages, two Twitter accounts, plus YouTube, Instagram and Pinterest. Social Media Specialist Cara Lovan shares her strategy for dealing with both happy and angry people.
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Joan Rivers’ family settles malpractice case, vows to work for patient safety
Among the charges was that Yorkville Endoscopy Medical Director Dr. Lawrence Cohen took a selfie with Rivers while she was under anesthesia.
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Applying Remote Patient Monitoring to Surgery Prep and Recovery, Oncology and Women’s Health
Join us to learn about the latest trends in remote monitoring and how to extend its benefits beyond chronic conditions to more patients – all while using fewer staff resources.
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McKinsey & Google: Pharma needs to seize social media opportunity
According to the report, from McKinsey & Co., Google and the Wharton School, one of every 20 Google searches today is for health information. That’s grown 15 percent a year since 2011.
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HealthTap joins new Facebook Messenger ‘chat bot’ platform
Any Messenger user can ask health questions to HealthTap’s 100,000 U.S. physicians in 141 specialties and get quick answers from whichever doctors happen to see a post.
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Payer’s Place: Dr. Anil Singh
Dr. Anil Singh shares his insights into the strategies employed by the organization to identify the most effective digital solutions for their members.
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Discover the Next-Gen Platform for Integrated Collaborative Care
Beyond EHRs and digital front doors, reducing the gaps in patient care journeys.
