Americans are getting older, and some healthcare leaders expect this to be a challenge for the healthcare industry. Others, however, think this is an opportunity for the industry to make improvements, such as engaging adults in their care before they turn 65.

Through the partnership, AARP members are able to purchase prescription and over-the-counter hearing aids through UnitedHealthcare Hearing. They’ll also be able to receive free hearing tests.

Startups will be plentiful at the upcoming HLTH conference at the Venetian Expo in Las Vegas November 13-16. Here’s a glimpse of some of the healthcare pain points they’re addressing.

Informed by learnings from its collaboration with AARP, VRHealth announced at CES that it has launched a VR platform, which includes healthcare-related apps for consumers to use at home.

HITLAB carried out three studies between May 2016 through January 2017 in which caregivers assessed care coordination tools, personal emergency response devices, and home care aide hiring tools and provided feedback on their experience.

So many digital health entrepreneurs have zeroed in on chronic conditions and wellness, but they should be giving more thought to developing products with seniors in mind.

As the healthcare debate continues in Washington, a number of patient, provider and consumer advocate organizations — including AARP, the American Hospital Association and the American Medical Association — have banded together to encourage the Senate to consider the impact of the AHCA on patients.

Behavioral health startup SingFit and balance training business Nymbl Science are among the digital health companies included in the eBook 50+ Innovation Leaders, presented by AARP and selected by MedCity News readers.

From Boomly’s online shop to Cure Forward’s approach to clinical trial recruitment, entrepreneurial innovation for the aging population are among many themes featured in 50+ Innovation Leaders — an eBook by AARP and MedCity News.

Trump’s team scored him a touchdown, but their run to the goal line wasn’t pretty. For example, business groups — such as the drug and hospital industries — played no part in shaping the AHCA.

Tom Kottler is the CEO of HealthPrize Technologies, ZipDrug CEO and Co-Founder Stu Libby, and RxAssurance Cofounder and CEO Bob Goodman are among the medication management entrepreneurs highlighted in the eBook.

A group of entrepreneurs taking on some of the challenges and shortcomings of healthcare delivery for the aging population has been spotlighted in an eBook.

Here are some highlights from the 50+ Innovation Leaders eBook highlighting CEOs across smart living and wearables, healthcare delivery, medication management, entrepreneurial innovation and behavioral health.

How can healthcare startups cater to the rapidly expanding senior demographic? Four judges at the AARP Innovation@50+ Live Pitch event shared some solid and tailored advice.

A Dr. Oz-backed startup, Uber for grandparents and some very smart socks graced the stage at the 2017 AARP Innovation@50+ Live Pitch event on Wednesday.

Meet the entrepreneurs, companies and ideas innovating healthcare services and products for the 50+ market.

AARP believes Americans between 50 and 64 will be ill served under the proposed American Health Care Act and another similar GOP effort at replacing the Obama’s Affordable Care Act.

This week we invite readers to pick their favorites among the diverse companies driving innovation for the 50+ market.

Voting in the individual entrepreneurs and investors category will remain open until 8 p.m. on Feb. 23

This week we invite readers to pick their favorites among entrepreneurs and ideas that are driving innovation in the healthcare delivery category.

This week we invite readers to pick their favorites among companies innovating in the Behavioral Health/Physical Fitness category.

This week we invite readers to pick their favorites among companies innovating in the Healthcare Delivery Company category.

AARP and MedCity are looking for the most novel ideas, people and companies who are targeting the 50+ market. Vote for your favorites in the category of smart wearables.

MedCity and AARP are collaborating to find the top people, ideas and companies that are innovating for the 50+ market. Here’s our first installment of a reader survey that looks at how medication management is seeing disruption. Pick your favorite.

The AARP’s lawsuit challenges the Equal Employment Opportunity Commission’s final rule defining defined what constitutes a voluntary health program and providing guidance on employee incentives.

But there is hope because there is demand for new ways to manage caregiving.

It estimates the size of the caregiver market will increase substantially in the next five years from $42.9 billion in 2016 to $72 billion by 2020