-
MedCity Influencers, BioPharma, Physicians
The Influence Data, Digitalization & Diversity Will Have on Medical Affairs in 2023
With the rapid digitization of the entire industry and a new generation of talent waiting in the wings, Medical affairs teams need access to data and modern technology to engage with a new generation of influencers, improve diversity, and develop stronger go-to-market strategies.
-
MedCity Influencers, Devices & Diagnostics, Health Tech
5 FAQs About Finding & Fostering Relationships with Influential Key Opinion Leaders
In our increasingly digital-focused world of healthcare, digital, regional and local influencers matter just as much as traditional KOLs.
-
Payer’s Place: Dawn Maroney
Dawn Maroney, President, Markets of Alignment Health and CEO of Alignment Health Plan, to discuss how they are using technology to provide better service and care to consumers.
-
MedCity Influencers, Devices & Diagnostics, BioPharma
Agents of change: How the Gen Z medical science liaison will transform healthcare
Gen Z is the most diverse, digitally-proficient generation yet. Gen Z MSLs have the skills and power to change the future of healthcare by using technology to redefine who KOLs are, how they are engaged, and ultimately, how clinical trials are run – and with it the potential to make health equity a reality.
-
A look ahead: How medical affairs may evolve over the next five years
Covid changed things for medical affairs teams at pharmaceutical companies, causing was a fundamental shift in the way they worked and functioned. The role of the medical science liaison—a key member of the medical affairs team—has also evolved.
-
MedCity Influencers, BioPharma
Behind the scenes: The role data plays in getting new therapeutics to market
In a competitive market, data that help companies find these critical resources can accelerate clinical trials and shorten time to market – sometimes by years.
-
Making clinical trials more successful
Utilizing all available data sources to optimize clinical trial design and plan as well as adopting novel trial formats, such as decentralized trials, telehealth and mobile health applications, can get us closer to that holy grail: conducting a fast, successful clinical trial – and even reduce cost.
-
The Post-pandemic future of clinical trials: How recruiting, participating and monitoring are changing
Unleashed from restrictive norms for recruiting and interacting with patients, researchers are finding ways to bring more people into trials by simply making enrollment and participation accessible beyond restraints like geography and availability during “business hours.”
-
How pharma can find the best KOL experts for over-the-counter medications to educate patients
An efficient way to create patient-focused educational materials is putting together a strategic group focused on consumers, which includes a medical expert, allied health professionals and a primary care physician to develop the strategy as well as the specific assets to support that strategy.
-
Hospitals, MedCity Influencers
4 ways data can inform hospital physician liaisons
Here are four examples of how data can help hospital liaisons to successfully engage healthcare providers and hospitals to broaden the patient communities they serve.
-
Applying Remote Patient Monitoring to Surgery Prep and Recovery, Oncology and Women’s Health
Join us to learn about the latest trends in remote monitoring and how to extend its benefits beyond chronic conditions to more patients – all while using fewer staff resources.