Maurya Overall
Maurya Overall is a Principal at Boathouse, Inc., bringing 20+ years of strategy and marketing experience to her clients. During her wide-ranging career at Boathouse, she has worked on diverse brands across the healthcare ecosystem from payer, to provider, to healthcare performance improvement brands, to associations and nonprofits. She has a particular passion for the potential of technology to improve healthcare and drive equity.
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The New Normal in Healthcare Marketing
AI can index company narratives relative to strategy, opportunities, and threats, and create benchmarks to watch over time related to sentiment, intensity, and impressions. Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics.
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Payer’s Place: Dawn Maroney
Dawn Maroney, President, Markets of Alignment Health and CEO of Alignment Health Plan, to discuss how they are using technology to provide better service and care to consumers.
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Applying Remote Patient Monitoring to Surgery Prep and Recovery, Oncology and Women’s Health
Join us to learn about the latest trends in remote monitoring and how to extend its benefits beyond chronic conditions to more patients – all while using fewer staff resources.
